Marketing Strategy
All of our services are built on a personalized marketing strategy designed to meet your organization’s unique needs. We start every engagement by conducting a deep audit of your current efforts to identify strengths, uncover gaps, and align every initiative with your business goals using our a proprietary marketing strategy framework.
From there, we develop a custom action plan that ensures every campaign, design, or piece of content is purposeful, data-driven, and results-focused. At Papa Sierra Marketing, strategy comes first—giving you a clear roadmap for success and a marketing partner dedicated to long-term growth.
Branding
A brand is more than just a logo—it’s the story you tell, the emotions you evoke, and the experience you create for your audience. It encompasses everything from your brand voice and messaging to the layout of your website and the design of your marketing materials. Every touchpoint should reinforce a cohesive identity that builds trust and recognition.
We specialize in crafting complete brand identities that go beyond visuals. Through strategic graphic design and compelling copywriting, we ensure your brand’s core values are communicated effectively across all platforms. From logos and brand guidelines to website design and marketing collateral, we create a consistent, memorable presence that resonates with your audience and sets you apart from the competition.
✓ Brand Strategy
✓ Logo Design
✓ Brand Positioning
✓ Visual Identity
✓ Branding Guidelines
✓ Rebranding
✓ Messaging & Tone
✓ Social Branding
Graphic Design
Graphic design is the visual language of your brand, shaping how your audience perceives and interacts with your business. From your logo and marketing materials to social media graphics and presentations, every design element plays a crucial role in reinforcing your brand identity and messaging. Strong, cohesive visuals are essential for building recognition and trust.
We leverage a wide range of industry-leading tools, including Adobe Suite, Google Suite, Canva, and Microsoft, to create versatile, high-impact designs tailored to your needs. Whether it’s a polished corporate presentation, eye-catching social media content, or branded marketing collateral, we ensure every visual touchpoint communicates the right message and leaves a lasting impression.
✓ Business Cards
✓ Brochures
✓ Flyers
✓ Presentations
✓ White Papers
✓ Forms
✓ Business Plans
✓ Social Media Content
Web Design
Our integrated approach to web design goes beyond aesthetics—it’s about creating a website that not only looks great but also performs. We combine strategic copywriting, search engine optimization (SEO), data analytics, and content creation to ensure your site is engaging, discoverable, and conversion-focused. Every element is designed to enhance user experience and drive results.
We deliver fully customized websites built on the platform of your choice, tailored to your business needs and brand identity. Whether you need a sleek portfolio, an e-commerce store, or a corporate site, we ensure your website is visually compelling, functional, and optimized for growth.
✓ Shopify
✓ WordPress
✓ Wix
✓ Squarespace
✓ HTML & CSS
Copywriting
Effective copywriting is the foundation of successful marketing, shaping how your brand connects with customers and drives action. The right words can capture attention, build trust, and persuade audiences—whether through website content, ad copy, blog posts, or email campaigns. Strong messaging not only tells your story but also compels people to engage and convert.
Our comprehensive copywriting services go beyond just writing—we craft content that aligns with your brand identity, market positioning, and SEO strategy. Every piece is strategically designed to enhance visibility, strengthen your brand voice, and resonate with your audience, ensuring that your message is clear, compelling, and results-driven.
✓ Website Copy
✓ Press Releases
✓ Blog Posts
✓ Presentations
✓ Social Media Posts
✓ Ad Copy
✓ Email Campaigns
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The Story of Breeze
Frank "Breeze" Smith, the founder of Breezeville, is not your typical yoga instructor. Standing at six feet tall, bearded, and covered in tattoos, Frank might not look like the kind of man to be teaching yoga. But looks can be deceiving!
It only takes one conversation with Frank to feel the pure joy and excitement he exudes when talking about mindfulness, but you won't see the real Breeze until you see him on the mat. Frank Breeze's classes are a wonder to behold! The peaceful transformation that comes over him when he steps on the mat is inspiring to see, and his calm, loving approach to yoga instruction will leave you feeling rejuvenated physically, mentally, and spiritually.
Frank Breeze has dedicated his life to walking the path of yoga, spreading love and light into the world with every step that he takes, but his inspiring journey into the light has led him from some dark places. Read on to learn more about Frank's amazing transformation into a spiritual guru!
Frank Breeze has been teaching yoga for more than a decade, but 20 years ago he lived a very different life! A veteran of the 101st Airborne Division, Frank worked as a traveling welder and had a burgeoning career as a professional wrestler with the WWF. Frank was proud of his boat, his motorcycle, and his 19" biceps. He loved fighting, drinking, and other... less-than-legal habits. Eventually, Frank's fast and loose lifestyle landed him in prison, and his violent approach to conflict resolution kept him there. After adding several years to his relatively short stint at a state prison, Frank found himself at a federal penitentiary where he seemed destined to spend the rest of his life. But one fateful, dark day turned his whole life upside down and set him on a path that would eventually lead to yoga.
Frank's affinity for fighting was a double edged sword, it often kept him alive but also kept him in the thick of trouble. After many years behind bars, in the angry turmoil of a prison riot, Frank finally took on more than he could handle. Ambushed with a baseball bat and beaten to a pulp, Frank managed to stumble to a guard's office where he collapsed into his own blood and gore. His heart stopped several times while being airlifted to a nearby hospital and Frank spent the next several months dancing on the fine line between life and death. Miraculously, Frank recovered, but he was never the same. His journey to the other side left Frank drained of the capacity for violence that defined his life up to that moment. His reincarnation left Frank unable to harm another soul, even in self-defense, which made life behind bars a lot more complicated. His ordeal also left him with a traumatic brain injury that caused regular bouts of vertigo and memory loss, which Frank deals with to this day. No medicine and no therapy seemed to help with the symptoms of his traumatic brain injury, and when Frank was transferred back to a federal penitentiary he was left to fend for himself with no friends and no hope.
Frank often found himself disoriented and confused, not knowing where he was or what he was doing. His bouts of vertigo left him gripping the ground for some sense of stability and, despite the drugs, it only seemed to get worse. After trying everything for his traumatic brain injury, one of Frank's counselors suggested a prison yoga class. Frank had nothing to lose, so he tried it, and his life was never the same! Yoga was the only thing that helped keep Frank stable and sane so he threw himself into it completely, practicing every waking moment of every day. He practiced in his cell, in the courtyard, in the lunchroom, anytime and anywhere he could. Soon his locker was overflowing with books on Yoga as his mind, body, and soul overflowed with newfound feelings. His fellow inmates took notice and eventually Frank Breeze found himself surrounded by a protective circle of the most unlikely yoga students. When his guru was transferred to another facility, Breeze was asked to take over the prison yoga class and, after much hesitation, he agreed. As with anything he ever did, Frank Breeze gave himself completely over to the instruction of yoga and never looked back. Breeze's reputation and his classes grew quickly, attracting inmates of all ethnicities and from all walks of life. Soon even the warden acknowledged the drastic drop in prison violence and inmate recidivism. When the warden offered Breeze his help, all Frank asked for was more yoga mats.
Frank never expected to leave prison and fully accepted the fact that he would spend the rest of his life behind bars. But fate had other plans for Breeze. Due to the Obama administration's reforms of the criminal justice system, as well as Frank's exceptional work with yoga and mindfulness in prisons, Breeze found himself up for parol after more than a decade in prison. Frank Breeze just happened to be sent to a halfway house in Montgomery, Alabama, where he had never set foot in his life. Breeze was in a city where he knew no one and no one knew him, but he knew what he wanted to do. Frank Breeze had dedicated himself to the path of yoga and he was going to teach yoga by any means necessary. The first thing Frank did with his newfound freedom was to sit down and write a letter to every yoga studio in town, telling them his story and asking for the opportunity to work. Only one studio answered, but one chance was all that Frank needed.
Today, Frank Breeze runs his own yoga studio in the heart of Montgomery and serves the Capitol City area in any way that he can. Frank operates Breezeville as a completely donation-based yoga studio and offers classes for all levels of practitioners. He also regularly gives back to the community: mentoring and teaching underprivileged children, introducing yoga and mindfulness to prisons, working with traumatic brain injury patients and researchers, and even coaching the men's basketball team at ASU.
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Ariel Partners Receives SAFe Gold Partner Status
Ariel Partners Advances from Silver to Gold Status in SAFe Partnership, Demonstrating Our Ongoing Commitment to Helping Users Visualize, Manage, and Execute Lean-Agile Work
New York, NY | June 16, 2024 – Ariel Partners, a trailblazer in IT consulting and enterprise transformation, is proud to announce that we have become a Scaled Agile Framework (SAFe) Gold Partner with Scaled Agile, Inc. This advancement reaffirms Ariel Partners' unwavering commitment to empowering businesses with transformative agility. SAFe applies Lean-Agile practices and values and is currently the most well-known framework for applying Agile methods at large scales.
For our valued clientele, this progression signifies a pivotal enhancement in their journey towards agility and innovation. Through this achievement, our customers gain access to an elevated level of expertise and support, tailored to accelerate their digital evolution and drive tangible business outcomes. Craeg Strong, CTO of Ariel Partners explained: “We understand that SAFe is not for everyone. Nevertheless, the contributions SAFe has made to applying the benefits of Agility both within and beyond the confines of software teams are undeniable. SAFe offers a wealth of valuable information, training, and customizable framework configurations that every organization can explore.”
SAFe Gold Partner status confirms Ariel Partners’ position at the forefront of Agile thought leadership, reinforced by a proven track record of delivering impactful transformations across diverse industries. Through our collaborative partnership approach, we empower organizations to embrace agility at scale, foster innovation, and respond adeptly to market disruptions.
"Our transition to SAFe Gold Partner status signifies a significant milestone in our journey to empower organizations with the transformative power of agility," affirms Craeg Strong, CTO of Ariel Partners. "We are poised to leverage this distinction to drive even greater value and success for our clients, propelling them towards sustained growth and competitiveness."
Ariel Partners' elevation to SAFe Gold Partner status provides our clients with assurance that we will continue to leverage the latest industry standards to help achieve agility at scale and increase business velocity. With this prestigious recognition, we stand ready to lead our clients towards a future defined by resilience, adaptability, and sustainable success.
For more information about Ariel Partners and how we can empower your organization's Agile journey, please visit arielpartners.com.
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Dunning Boomerang, A Workday Solution
An integration that gives users the ability to consolidate dunning letters on an individual customer basis.
The Client
This solution has been used for several clients, including an international managed connectivity services provider as well as an American financial data and software company.The Problem
Both clients offer subscription services and had a similar problem with sending out redundant dunning letters. A dunning letter is a collection notice sent to customers notifying them that payments they owe are overdue and that their services may be discontinued. Workday automates the dunning process by sending out collection notices for every outstanding invoice, but doesn’t offer the ability to consolidate dunning letters on a customer basis. Both clients offer multiple services and products to their customers and wanted to avoid the redundancy of sending out multiple dunning letters to the same customer who had several overdue invoices at the same time.The Solution
To address this problem, Makse Group built a custom studio integration that leverages custom reports to remove redundant letters from the dunning process. The integration automatically pulls data from Workday, finds the most recent invoice, and sends an updated web service request back into Workday to exempt all older invoices from the dunning process.The Results
Instead of manually excluding invoices from the dunning process, users are now able to efficiently automate this process with Makse Group’s custom dunning studio integration. This allows their collections teams to better utilize their valuable time and resources!To learn more about how Makse Group can help your organization contact us now to speak to an expert today!
PPC Campaigns
Pay-Per-Click (PPC) advertising is one of the fastest ways to reach your ideal audience, drive targeted traffic, and boost conversions. With the right strategy, PPC can put your brand in front of high-intent customers exactly when they’re ready to take action.
We’ve successfully managed PPC campaigns across Facebook, Instagram, TikTok, Google, and other platforms, working with budgets ranging from $100 to $100,000 per month. Our data-driven approach ensures every dollar is spent efficiently, optimizing ad performance through audience targeting, A/B testing, and ongoing campaign refinement. We tailor each PPC strategy to align with your marketing goals, helping you maximize reach, engagement, and return on investment.
✓ Facebook Ads
✓ Instagram Ads
✓ TikTok Ads
✓ Google Ads
✓ LinkedIn Ads
✓ YouTube Ads
✓ Email Campaigns
Email Marketing
Email marketing remains one of the most powerful tools for building relationships, nurturing leads, and driving conversions. With the right strategy, your emails can engage your audience, keep your brand top of mind, and turn subscribers into loyal customers.
We are able to work with any platform and specialize in creating targeted email campaigns, automated flows, and segmentation strategies that align with your overall marketing goals. Our approach focuses on personalized messaging and automation, ensuring that every email delivers value at the right time. Whether it’s a welcome series, promotional campaign, or re-engagement sequence, we craft emails that capture attention, encourage action, and maximize ROI.
✓ HubSpot
✓ Mailchimp
✓ Klaviyo
✓ Brevo
✓ MailerLite
✓ Omnisend
✓ ActiveCampaign
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Contact Us Today For A Free Marketing Consultation.






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