Papa Sierra Marketing partners with government contractors, IT firms, and professional services companies to provide one experienced operator thinking strategically, executing reliably, and keeping marketing aligned to revenue month after month.
5.0Senior Execution
Years of Experience
Agency Markup
Most B2B firms don’t need a full agency or a full-time CMO. The right fit is a senior marketer who owns the work, understands the business, and shows up every month with clear priorities and real execution.
A review of your website, messaging, content, and positioning surfaces the gaps costing you credibility, visibility, and pipeline and reveals the near-term wins to prioritize first.
A clear 90-day plan with defined priorities, channels, and KPIs makes sure you always know what’s happening, why it matters, and what success looks like each month.
From content and website to LinkedIn and collateral, monthly check-ins, clear reporting, and quarterly reviews keep momentum moving, strategies sharp, and goals on point.
Services are structured around outcomes, not task categories. Website, content, LinkedIn, and campaigns function as one integrated system tied to credibility, visibility, and pipeline.
Quarterly marketing planning, go-to-market strategy, positioning and messaging frameworks, competitive analysis, and growth roadmap development. The strategy that ties everything together.
Website builds and redesigns, WordPress/Elementor development, landing pages, SEO basics, Google Analytics setup, and ongoing maintenance. The digital presence your credibility depends on.
Blog posts, whitepapers, case studies, industry articles, executive ghostwriting, LinkedIn posts, email newsletters, and sales-enablement content that builds authority over time.
LinkedIn profile and company page optimization, content calendar development, organic engagement, executive visibility, press release writing, distribution coordination, and media outreach.
Your firm is growing, your pipeline depends on relationships, and marketing keeps falling to the bottom of the list. Sound familiar?
Your capabilities are strong but your website, messaging, and LinkedIn don’t reflect it. Buyers and teaming partners are checking, but what they find isn’t building confidence.
You’re competing against firms that look more polished and spend more on marketing. Your positioning is blurry, leads aren’t consistent, and no one owns the marketing function.
Your firm has deep expertise but it’s invisible online. Referrals carry the business and there’s no time to build the content, presence, and positioning that would bring in new work.
Papa Sierra Marketing is led by Pavel Shchyhelski, a marketing consultant with eight years of experience across B2B and B2C marketing, including strategy, content, websites, LinkedIn, PR, and full-stack execution.
Pavel’s edge isn’t narrow channel expertise, it’s business-context marketing: understanding the buyer, clarifying the message, improving digital presence, and keeping execution aligned to revenue and growth goals.
The model is especially well suited to founder-led and lean B2B firms that need a strong generalist who can think strategically and do real production work without the overhead of an agency or the risk of a full-time hire.
Direct access to the same senior consultant from strategy through execution.
Not just planning. Not just production. Both delivered in one relationship.
Built for firms that sell expertise, trust, and long-cycle relationships.
Working with Papa Sierra Marketing has made a real difference for our organization. Their expertise helped us spread the word about the Flight Levels model and boosted our market presence, positioning us as leaders in the Agile Transformation sector. Seen significant growth and increased visibility, thanks to their smart and strategic approach.
Pavel is amazing! He helped me understand how to market my business effectively and helped me have an even deeper understanding of marketing strategies. Very professional, insightful, friendly, knowledgeable, and easy to talk to.
Fresh, modern looking web pages have really added value to our website. Enjoying working with Pavel and look forward to our next project together.
Every engagement follows the same structured approach that is always clear on what’s happening and why.
A 30-minute fit call covering business goals, marketing bottlenecks, urgency, and budget, all used to determine whether an audit, project, or retainer is the right next step.
A thorough review of your website, messaging, content, LinkedIn, and current marketing efforts identifies gaps, prioritizes near-term wins, and documents what needs to change first.
Scope, outcomes, and KPIs are defined before starting. Onboarding includes an intake questionnaire, access collection, messaging review, and a 30/60/90-day plan.
Prioritized monthly sprints cover content, web, campaigns, and collateral. Weekly or biweekly check-ins, monthly reporting, and quarterly reviews keep strategy and execution aligned.
Reach out directly and expect a reply within one business day.
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